“Their insight and strategic thinking is anchored by a honed business sense that is accountable and results driven. They are competent, thought-provoking and challenging. An extremely valuable marketing partner.”
Judi Lalor,
Connex
Strategic Marketing Consultants
Odyssey was established in 2001 by Jude Laurenson and Christopher Bray
Where the light gets in
For many organisations, strategic marketing is a gap in their capability. The marketers they employ —as staff, or as suppliers — are able to implement marketing strategies, but are not equipped to develop them. Odyssey provides the necessary expertise and experience to fill that gap. We provide the strategic focus the business needs and the direction needed by the marketers and suppliers.
At senior management and board level
Because true marketing is a strategic activity, Odyssey’s experience working with senior management and boards of directors is critical. We understand business — we bring our own experience in senior corporate roles — and we are confident communicators, comfortable debating the recommendations we bring.
Measurable and accountable
In many organisations the marketing objectives are vague and the outcomes intangible. In Odyssey’s view, marketing is not a discretionary spend; marketing should be — and can be —as accountable as every other activity the business undertakes.
Read about Christopher Bray
The government was calling for tenders for a superannuation scheme for state sector employees. Winning was critical to AXA New Zealand’s strategy of leadership in wealth management. Odyssey helped them succeed…