“Odyssey helped us focus on the buyer’s needs and powerfully communicate why Wellington was critical to the success of RWC2011.”
Derek Fry,
Wellington City Council
New Business
Responding to specific growth opportunities
Building a business, one opportunity at a time
For many enterprises, growth is achieved one opportunity at a time, for example when an existing or prospective customer issues a Request for Proposal. Making the most of such opportunities is the sharp end of Odyssey’s philosophy that success comes from focussing on customers.
Understanding the customer need
Odyssey helps clients establish their bid strategy. Many organisations find it hard to put aside what matters to them and establish what it is the prospect wants to hear.
We help clients clarify what is strategically important to winning the bid and help them articulate a unique and compelling value proposition.
Leading the process
Odyssey provides leadership to the bid team and structure to the process of creating the proposal. We write the key sections of the document and ensure all the content is on message and easy to follow. We manage the input of other suppliers and we lead the planning and development of any subsequent presentation or site visit.
When risk management expert Cecilia Farrow was working on a distribution model that was radically new to the industry, she asked Odyssey to help with the name, branding and marketing. Triplejump is now a rapidly expanding franchise network.