A brand is much more than a logo, it is the expression of a business strategy. Which means that—much as good graphic design is critical to building a brand– the right place to start is with strategic clarity.

Brand development is a natural extension of what Odyssey does. We help you understand your customer and develop your value proposition and then we help you express that strategy in words, graphics and images. The goal is to give you a meaningful point of difference, clearly and consistently communicated.

Odyssey will be your independent strategic advisers. We can work with your existing graphic designers, advertising agency and web company, or we can help you select the right team for the job and then brief and manage that team on your behalf.

Lawyers Cooney Lees Morgan are Tauranga-based but one of the top 20 law firms in New Zealand. Over a number of years we have worked with them on their growth strategy, their employment brand and recently on their new-look corporate identity.

When risk management expert Cecilia Farrow was working on a distribution model that was radically new to the industry, she asked Odyssey to help with the name, marketing and branding. Triplejump is now a rapidly expanding franchise network.

Odyssey’s leadership of the development of the Metlink brand and customer information programme for Melbourne’s public transport system led to ARTA asking for our help in the evolution of the Auckland regional transport MAXX brand.

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Strategy Facilitation