“Because its basic purpose is to create a customer, the business has two basic functions: marketing and innovation. Marketing and innovation produce results, all the rest are costs.”
Peter Drucker
Growth Strategies
Customer focussed business growth strategies
Responding to a changing marketplace
An organisation is never quite where you would like it to be. As business thinker Gary Hamel puts it, the rapid rate of change has created a nonlinear world, one in which a company’s heritage is no longer its destiny. Continuous improvement is no longer enough... only radical innovation allows you to escape the gravitational pull of the past and develop entirely new solutions to customer needs.
By better understanding customer needs
That’s where Odyssey comes in. By generating fresh insight into your customers and their needs, we help you re-think your value proposition. The outcome is a new business paradigm: a fresh way of looking at your world and greater clarity about the role you play within it.
And creating new paradigms
What makes the Odyssey approach to strategy development different is our belief that answers come from intelligent thought, not filling in boxes. We certainly believe in structured process — we take a disciplined approach — but we measure our contribution not by the weight of our reports, but by the breakthrough thinking we achieve.
Our goal is to help you articulate a new direction for your organisation, one that will help you connect more closely with key customer segments and so secure new opportunities for growth.
Market-leading rural insurer, FMG commissioned Odyssey to help them identify growth opportunities. As a result, they have a completely new appreciation of where they fit in a farmer’s business and a staircase for development over the next 10 years.