“If you want small changes, work on your behavior; if you want quantum leaps, work on your paradigms”
Stephen R. Covey
Client list
Organisations we have worked with
| Adderley Head Adderley Head is a new law firm in Christchurch; specialists in resource management law. We helped them develop their name and corporate identity, their launch collateral and communications and a plan to develop new business. 
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| ARTA ARTA is the organisation responsible for Auckland's public transport system. We helped them clarify their marketing strategy, brand relationships and approach to customer information.
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| Australian Paper We worked closely with Australian Paper while in Melbourne, including helping create better alignment with their resellers, helping them understand the future of paper in the modern office environment and with the development of a new website. (see case study)
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| AXA New Zealand We helped AXA with their pitches for two major business opportunities: becoming a default provider to the KiwiSaver scheme and becoming a provider to the state sector retirement saving scheme (see case study).
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| Catalyst Risk Management Catalyst Risk Management is a wholly-owned subsidiary of ACC, specialising in the administration of large organisations' self-insurance schemes. We helped them with a major new business pitch and presentation.
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| Cooney Lees Morgan Based in Tauranga, Cooney Lees Morgan is one of New Zealand's top 20 law firms. We act as their marketing advisers. The role has included the development of a new corporate identity, plus new website, brochures and other collateral. We manage all their marketing communications, including their recruitment brand campaign and their new business pitches (see case study). We have run business development workshops for their staff and facilitated strategic retreats for their partners.
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| Credit Consultants Group Credit Consulants is one of New Zealand's largest credit management agencies. We are working with them to help grow the business, including help with clarifying their value proposition and growth strategy, developing their new corporate identity and marketing collateral and assisting with major new business pitches.
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| EIT Hawke's Bay EIT is Hawke's Bay's tertiary education provider. We undertook a brand audit and made recommendations on their positioning and marketing strategy.
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| Equestrian Sports New Zealand In 2010, Chris joined the board of Equestrian Sports New Zealand as an independent director.
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| Farmlands Farmlands is a rural supply cooperative with stores throughout the North Island. We provided advice to the marketing manager and helped him develop his marketing strategy in support of the business strategy.
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| FMG FMG is New Zealand's rural insurance co-operative. We led a major project to help clarify their purpose and establish a new strategic direction. (see case study)
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| Hawke's Bay Food Group Hawke's Bay Food Group represents the region's artisan food producers. We created the marketing plan for their weekly Farmers Market, which is a tourist highlight, but relies on strong local support.
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| Hawkins Construction We helped the senior management team at Hawkins come to a shared view of their strategy for entering a new market segment.
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| Holcim Concrete Help with the development of their sales strategy.
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| Humes Pipelines Developing a growth strategy, including target segments and value propositions. Help with internal communicatiion of the vision.
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| Ignite Ignite is a major Auckland architectural firm. We have been associated with them for a number of years, helping them with their planning for growth. (see case study)
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| Institute of Financial Advisers Strategic recommendations, including new positioning, new definition of target market, new value proposition, new name, new corporate identity, new communications strategy and a new set of strategic objectives.(see case study)
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| Loyalty New Zealand (Fly Buys) We undertook a major review for Loyalty New Zealand's former chief executive, developing a strategy for the future of the Fly Buys programme.
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| Mackintosh Bradley Price Mackintosh Bradley Price is a mid-sized Christchurch law firm. We provide marketing advice and support.
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| Markhams Markhams is a nationwide accountancy group. We have run a strategic marketing workshop for the Hawke's Bay firm and will be making a marketing presentation at the Group's 2011 conference.
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| Melbourne's Public Transport Operators While in Melbourne, we led the joint marketing for the public transport system. The most visible legacy of this is the new Metlink identity with its associated signage and customer information which has now been implemented across the city.(see case study).
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| Ministry of Transport We worked wth the Ministry on two major strategy documents - the update to the New Zealand Transport Strategy and the Coastal Shipping Strategy - helping them communicate critical concepts in a way that is accessible and engaging.
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| National Library of New Zealand We helped the National Library clarify their brand positioning.
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| New Zealand Law Society The New Zealand Law Society is developing a new professional development programme for members who are becoming partners in law firms or starting their own practice.We have developed the Marketing/Business Development module.
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| New Zealand Racing Board On behalf of the New Zealand Racing Board, we prepared a wide ranging marketing strategy to help revitalise interest in Racing.
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| New Zealand Rugby Union/SPARC We were part of the team that created New Zealand's successful bid to host the 2011 Rugby Cup. (see case study)
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| NZIA Helped the New Zealand Institute of Architects prepare their pitch for renewal of a significant corporate sponsorship.
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| Pro Care ProCare is an organisation of 300 Auckland GPs. We helped ProCare Psychiatric Services identify the barriers that were inhibiting referrals from those GPs and developed recommendations for overcoming those barriers. (see case study). In 2009, we were asked back to update the plan.
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| Project Crimson Project Crimson is a charitable trust working to preserve and expand the number of pohutukawa and rata trees in the landscape. They needed a new corporate sponsor and we helped them create their successful pitch to Meridian Energy. Subsequently, we were asked to develop a new strategic plan for the organisation (see case study).
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| Spicers Owned by AXA, Spicers are financial advisers. We participated in a workshop with them to develop their brand positioning.
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| Stanley Group We helped innovative construction company, Stanley, develop their new corporate identity, brand architecture and marketing strategy.
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| The Laminex Group We completed an in-depth analysis of changes taking place in the kitchen market in New Zealand and helped The Laminex Group decide their strategic response.
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| Triplejump Triplejump is a new franchised network of financial advisers to the SME sector. We created the company name and led the development of the corporate identity. We have an ongoing role in the evolution of the brand and marketing communications(see case study) and have facilitated a strategic retreat for the Board.
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| Wellington City Council/Property Council On behalf of the Wellington City Council, and in association with the Wellington branch of the Property Council, we developed recommendations on how to respond to a growth in vacant office space in the capital.
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| Wellington City Council: RWC 2011 Helped the Wellington region win the rights to host two Quarter Finals for Rugby World Cup 2011 and with their bid for the pool matches. We also developed a communication plan for Wellington's role in RWC 2011.
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| Wellington Rugby: Wellington Sevens We worked with Wellington Rugby, Wellington City Council and the other major stakeholders in the Wellington Sevens on a presentation in 2009 to the NZRU to celebrate ten years of the Sevens in Wellington and - in 2010 - on Wellington's bid to host the Sevens for 2012-2016.
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| Westpac Stadium Helped the Wellington Regional Stadium Trust with thier pitch to Westpac to renew their sponsorship of the Stadium.
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| Wrightson (In association with Traffic Consulting) Helping Wrightson take their Solutions strategy to the next level.
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To secure hosting rights for the RWC2011 Quarter Finals, Wellington was competing with Auckland, Christchurch, Hamilton and North Harbour. How could the region make a compelling case?