“In the 21st century, the
winners will be those who stay ahead of the change curve, constantly
redefining their industries, creating new markets, blazing new
trails, reinventing the competitive rules, challenging the status
quo.”
Rowan Gibson
Rowan Gibson
Case studies
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Project Crimson In 1989, it was learned that 90% of New Zealand’s coastal pohutukawa stands had been eliminated and Project Crimson was founded. Twenty years on, much has been achieved and the trustees were asking where next for the organisation. 
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Rugby World Cup 2011 Quarter Finals To secure hosting rights for the RWC2011 Quarter Finals, Wellington was competing with Auckland, Christchurch, Hamilton and North Harbour. How could the region make a compelling case?
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Adderley Head Adderley Head is a specialist resource management law firm. Odyssey was asked to help with a name and identity, the launch collateral and a business development plan.
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Triplejump When risk management expert Cecilia Farrow was working on a distribution model that was radically new to the industry, she asked Odyssey to help with the name, branding and marketing. Triplejump is now a rapidly expanding franchise network.
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Melbourne’s Public Transport Operators Melbourne’s public transport system has been franchised to multiple private operators, but the only way they can make their individual fragments pay is to work collaboratively on an integrated customer offer. That’s where Odyssey came on board…
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