"There lies before me still a
great and hazardous adventure which I must see through to the
very end."
Homer, The Odyssey
“Odyssey assists in developing a purpose that has clarity and resonance.
The perfect place from which an agency can develop brilliant work.”
Michael Daddo, M & C SaatchiOdyssey is a strategic marketing consultancy
Marketing is commonly confused with Advertising and Promotion, which are tools marketers use, whereas we regard marketing as primarily a strategic activity; a way of thinking and an approach to business. To us, marketing is designing an enterprise from the perspective of the customer.
We help clients grow
Odyssey helps clients see their world through the eyes of their customers and so establish their new direction for the future and develop new strategies for growth. We help them capitalise on major new business opportunities by developing proposals that resonate with individual customers. And — if required — we help them implement the strategies, including creating the marketing collateral they need. In everything we do the philosophy is the same: success comes from focusing on customers.
The difference is the Thinking
We are intelligent marketers more than creative marketers: it is our strategic thinking and commercial experience that sets Odyssey apart. For us, the sole purpose of marketing is to get more people to buy more of your product, more often, for more money.
Read about customer focussed growth strategies
Read about responding to specific new business opportunities
Read about outsourced marketing management and customer communication
In a climate of change, with the government considering more regulation, the organisation thought perhaps an advertising campaign might be the best way to add value to members…