"There lies before me still a
great and hazardous adventure which I must see through to the
very end."
Homer, The Odyssey
“We were exploring a new frontier and it just didn’t seem to be coming together.
Now, we do have a shared view and we’re away.”
David McConnell, McConnell GroupOdyssey is a strategic marketing consultancy.
Clients come to us for a fresh perspective, something we bring by approaching their world through the eyes of their customers. We think of ourselves as in the business of changing paradigms: by bringing new insight and by communicating new ideas with clarity, we create the foundation for our client’s future success.
There are four roles we play...
Growth
When more of the same is no longer appropriate, Odyssey’s thinking and insight will help you
plot a new course for your business
Communication
When the future of the organisation will be materially impacted by a single decision (such as a
major new business opportunity) we help you express your value proposition with clarity and
impact.
Branding
A brand is much more than a logo, it is the public expression of everything your business stands
for. Clients engage Odyssey because they believe design should always be led by strategy.
Facilitation
Sometimes, the biggest issue is creating a shared understanding among senior executives of
the issues, and a shared view of the direction to be followed. Odyssey helps senior teams break
through to a new understanding.
Click here for more about what we do...
When risk management expert Cecilia Farrow was working on a distribution model that was radically new to the industry, she asked Odyssey to help with the name, branding and marketing. Triplejump is now a rapidly expanding franchise network.