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"There lies before me still a great and hazardous adventure which I must see through to the very end."
Homer, The Odyssey

“We were exploring a new frontier and it just didn’t seem to be coming together.
Now, we do have a shared view and we’re away.”

David McConnell, McConnell Group

Odyssey is a strategic marketing consultancy.

Clients come to us for a fresh perspective, something we bring by approaching their world through the eyes of their customers. We think of ourselves as in the business of changing paradigms: by bringing new insight and by communicating new ideas with clarity, we create the foundation for our client’s future success.

There are four roles we play...

Growth

When more of the same is no longer appropriate, Odyssey’s thinking and insight will help you plot a new course for your business

Communication

When the future of the organisation will be materially impacted by a single decision (such as a major new business opportunity) we help you express your value proposition with clarity and impact.

Branding

A brand is much more than a logo, it is the public expression of everything your business stands for. Clients engage Odyssey because they believe design should always be led by strategy.

Facilitation

Sometimes, the biggest issue is creating a shared understanding among senior executives of the issues, and a shared view of the direction to be followed. Odyssey helps senior teams break through to a new understanding.


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Triplejump

When risk management expert Cecilia Farrow was working on a distribution model that was radically new to the industry, she asked Odyssey to help with the name, branding and marketing. Triplejump is now a rapidly expanding franchise network.

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