Brought you some whitebait

Tomatoes (in need of a summer)

David died. 83 years old, he’d been up in his plane just a few days before. “I’ve brought you some whitebait,” he’d say, clambering off the quad bike. It was a tradition, the annual whitebaiting trip to the West Coast, even after Elizabeth died. He bought his first farm at 23. He’d saved the money shearing. Except it wasn’t really a farm: more the remains of a forest; too daunting for the WW2 returned serviceman who had been awarded it in appreciation. David cleared it, stump by stump. “I’ve brought you a book my father wrote,” he’d say and talk about beef prices and ask your opinion of Australian politics. The plane was a farm implement: tax deductible (and there was a story). As the farm enterprise grew, it made sense to buy a plane and put in a landing strip. Nothing pleased him more than passing his medical every year: the oldest pilot in New Zealand. “I’ve brought you some apples,” he’d say, “I saw you were home.”  And tell you about his trip to Germany and what it had cost, in pounds shillings and pence, to build his first woolshed.  A complete asset register in his head. Now [...] Read More »

Mama don’t take my Kodachrome

Summer's dahlias

Kodak is bankrupt.  Chances are hearing that news made you sad.  As Don Draper said in a Mad Men episode where he was pitching to Kodak—showing slides of his estranged wife and children as he spoke—“Nostalgia is a twinge in your heart, far more powerful than memory alone.”   Marketing guru Al Ries has a take on what went wrong. He says that it’s not that Kodak missed the shift to digital photography: Kodak not only invented digital photography, they invested over $5billion in digital photography research and development and hold thousands of patents.   Rather, he argues, it’s a branding issue. He suggests that in consumers’ minds the Kodak brand is associated with photographic film. Pointing to various other Kodak technologies that never really succeeded—from photocopiers to printers—he says that having a well-known name is not always an advantage. He says Kodak should have created a new brand name for their digital technology, as Eveready did with the Energizer brand for the new alkaline batteries.   Maybe he’s right.  Or maybe he’s just a marketing guy with a hammer, looking for a nail. Perhaps Lou Gerstner’s experience is more relevant…”I came to see, in my time at IBM, that [...] Read More »

Driving like Uncle Frank

Echinacea

You always had to write the thank you letters:  “Dear Uncle Frank. Thank you for the mask and flippers. I could see under the water and there was sand. I also got a book and a DVD. Thanks again for the mask and flippers.” Then, when school started, you had to write, “What I did on my holidays”.   Only much later in life does it occur to you that toys could come with pre-printed thank you letters (“write relative’s name here”) and that in fact you could have plagiarised the essay because everyone’s holiday experience is identical. The particulars may vary (“write in: ‘the deck’, or ‘the back yard’, ‘the suburbs’ or ‘the beach’”) but the activity is the same: the annual gathering of the tribe, the in-laws and initiates.   As the group assembles it has no discernible pattern: small clusters form and disperse. There are multiple, multilateral conversations about the immediate past and imminent future. But eventually—on no one’s command, but in accordance with some ancient universal law—the circle forms. Perhaps the only discernable change since the Stone Age is the plastic chairs.   The discussion, initially, remains in the present: a consensus emerges, for example, on [...] Read More »

Occam’s Razor

Hebe 'Inspiration'

  According to a recent poll, 33% of New Zealanders—and therefore (one should assume) a third of those reading this—believe that Earth has been visited by UFOs. To be fair, only 4% are ‘absolutely certain’ that UFOs have visited: the other 29% believe it, but they wouldn’t say they were absolutely certain. So (to diminish the risk of offending anyone here) let’s say that what the 29% would have ticked—if they had been given the option—was ‘I think it is possible that UFOs have visited Earth.’  That way, we can describe them as open-minded, which—given there is no hard evidence either way—is an entirely reasonable position for them to hold. After all, NASA is open to the idea of extraterrestrial life. On 26th November, Curiosity began its eight month journey to Mars: the latest attempt to discover whether—on that planet—the prerequisites to life ever existed. So, every reason to keep an open mind: for E.T.’s sake if nothing else.   But the 4% who are ‘absolutely certain’… how should we feel about them?  Especially when you read in Time magazine that the most Earth-like planet spotted so far (i.e. the closest place with the faint possibility of supporting life as we know [...] Read More »

The Ambassador’s tie

IMG_0698

  Imagine a creative writing class being given—as the title for their short story exercise—“The Ambassador’s tie”. In perhaps the most successful attempt, the ambassador is last seen in the company of a beautiful woman at Monaco’s Hotel de Paris. His tie is found on the bannister, but neither he—nor the woman—has been seen since. Another of their stories is set in Bangkok; another Geneva. Sometimes it’s the tie that is missing, in others it’s the ambassador. The common theme is intrigue. As is usually the way, the truth is rather more prosaic. The setting is Wellington and neither the tie, nor the Ambassador, is missing. There is intrigue, however, because the Ambassador in question is an expert at his craft. Everyone in business is a sales person: an ambassador for their brand. And the aspect of selling—of being a brand ambassador—that most people find most challenging is engaging with prospective customers. Be that in person at a cocktail party as the Ambassador was, or in their promotional activities and marketing collateral. Which is why you should remember the Ambassador’s tie. Because it’s a lesson from an expert in creating engagement: in starting a conversation with someone new.  The Ambassador—representing [...] Read More »

The Twelfth Day of Christmas

New Zealand native geranium

Driving through Patea on the twelfth day of Christmas.  The children are still in school—it is calf day at Waverly—but you know it’s Christmas because of the decorations. See, look at that guy: buzzing back from the dairy on his mobility scooter: huge New Zealand flag behind him, full mast and flying. You know it’s Patea because just there are the Patea Maori Club rooms. Over there is the concrete waka where Joe Moana breakdanced in the Poi E video. You may hardly ever pass this way, but you know it well. Directly ahead, down the main street, you can see Mt Taranaki, sporting a quiff of cloud for which Cory Jane could have modeled. Or one of the other Santas. Strictly speaking, the decorations should come down on the twelfth day of Christmas, but no one seems ready for that.  Every second car still has a Silver Fern streaming in its slipstream, hanging on for the ride. A little frayed at the edges by all the drama, perhaps, but aren’t we all. Wherever you look—on farms and wharenui, fences and factories—someone’s hung an All Black flag. Dalvanius Prime said he wrote Poi E to connect people with their culture, [...] Read More »

How to move a pile of topsoil

Piupiu (Crown Fern)

Seated on the right was a professor in politics at Victoria University. This was interesting because a few days before two large truckloads—twelve cubic metres—of topsoil had been delivered. It seems trucks can never dump things precisely where they are required and so the soil had to be moved—shovelful by shovelful, barrow load by barrow load—to its final position.   They served the panna cotta and the professor—just back from Kuala Lumpur—observed that the American empire has lasted only a hundred years or so, whereas earlier empires went on for centuries. Now, she said, we are experiencing the rise of an Asian empire—China and India—from which New Zealand is well placed to benefit.   Somewhere between the West and the East, on an island in the Pacific Ocean, moving topsoil from where it has been dumped to where it is required (shovelful by shovelful, barrow load by barrow load), you can contemplate such matters.   Curt Carlson was a Minneapolis entrepreneur who lived the American dream and built a multinational corporation on goals and targets: “Increase sales by 15% per annum and you double the size of the company every four years”. “Go to work on Saturdays and be ahead [...] Read More »

Hear our voices we entreat

Spring green

  Eli will tell you the first time he came across it. They were doing the New York Times crossword, which they do every morning, and the clue was ‘encircled’. Four letters. And after that it became a bit of joke between them: could they use it on a client job and get away with it? Eli and Ruth Cohen operate from a small office on West 28th Street, just a short cab ride from the United Nations headquarters. They are the go-to firm for national anthems. Visit them, and you’re reminded of Allan and Margaret Hubbard at South Canterbury Finance… a gentle, elderly couple, working away together. There are files piled high on every surface.  “Girt by files,” Ruth murmurs, before moving to the piano for a quick reprise of ‘Advance Australia Fair’. They’ve done most of them. Well not Palestine’s, obviously. And they missed out on France (“Allons enfants… marchons, marchons”) because tunes, they concede, are not really a strong point. Their son, Nathan, he was good with tunes, but he left the firm at an early age because of tension over his friendship with Freddie Mercury. Nevertheless, they are proud of Nathan’s contribution to Bon Jovi’s “Livin’ [...] Read More »

Hoe while it is Spring, and enjoy the best anticipations

First tulip

Even the korimako—the bellbird—can’t wait. Like an early riser outside Cafe L’affare on a Sunday morning, impatient for the doors to open, he hops along the branches of the kowhai, inspecting the flower buds. “C’mon team, let’s GO.” (of course it sounds better than that, as anything in Bellbird, or Maori, or French, tends to do.) Spring is Nature’s reset button—Control-Alt-Delete—a rush of optimism and promise that this time round everything really will be perfect. All too quickly however the nor’westers come, a random frost, the summer scorch. Reality bites, life happens and it’s literature all over again. All of us are shaped by the events of our lives and most often the damage is self-inflicted.  In a song titled Stoplight Roses (“you’ve broken something this time that Stoplight Roses can’t mend”), Nick Lowe suggests there’s no point believing your ‘same old used to bes will see you through’. Tony award winning choreographer, Twyla Harp, puts it another way. She says we have to be prepared to challenge ‘the status quos of our own making’. We are each given a lifetime of Springs. Each of them is Nature’s reminder to challenge the status quos of our own making and embrace the new possibilites that are always out there. (Thanks to Tim Harford’s new book Adapt) Read More »

No shortage of sausages

Almond Blossom

The weekend farmers’ market at the show grounds in Hastings is in the sheds at this time of year: not as picturesque as the summer location out under the trees, but no less popular.   What’s interesting about the market is that although they sell food, what we buy are their stories: the chef making chicken stock, the lawyer turned farmer, the egg man. Earlier this year, Scotland was beaten by Afghanistan in a One Day International cricket match. Hardly news, you might think, but actually a hell of a story. Until ten years ago cricket was banned in Afghanistan, but kids growing up in the refugee camps over the border kept the game alive and now they’ve made it to their sport’s top level. All of which is relevant because the Rugby World Cup is upon us and the scramble is on to sell the last of the tickets. And the challenge—as the lawyer now meat retailer would have predicted—is not the eye fillet: there’s always demand for the prime cuts, whatever the price; it’s the sausages. There’s never a shortage of sausages, so ignore the Rugby World Cup advertising campaign, because scarcity isn’t the story.  The real story is [...] Read More »