Brand You World January 2012
Not only has the Internet changed the world, it has changed the way we think about the world. This article discusses the importance of professionals developing their own personal brands, operating on the 'platform' of their employer's brand. Download PDF |
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Are You My Mother? 2006
Clients of professional services firms are quite comfortable dealing with many different people in the firm, but they need a primary point of contact. It is important to agree who is "Mother" for each client - and for that person to accept responsibility for managing the relationship. This article in one we often find ourselves sharing with clients. Download PDF |
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IOD Marketing 2010
Published in the Institute of Directors' 'Boardroom' magazine, this article gives directors some questions to ask about the organisation's marketing strategies. Download PDF |
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NZ Herald 2009
This article was writen for the business section of the NZ Herald. It distills the key points of pitching for new business. Download PDF |
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Wen Tong Wins Gong 2008
Many people think that Selling involves convincing people to buy thing they do not want. Our philososophy, however, is that Sales is the a process of helping people get what they do want. Download PDF |
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To secure hosting rights for the RWC2011 Quarter Finals, Wellington was competing with Auckland, Christchurch, Hamilton and North Harbour. How could the region make a compelling case?
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